Changing the Concept of Promotion

Coca Cola-Pakistan BTL Project

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout the world. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

Project Theme

The promotional jacket with the animation (moving lights of brand poster) was designed for the BTL promotional activity for the malls, hypermarkets & superstores. A plan was to design first time a unique promotional jacket for Coca-Cola-Pakistan with moving lights on brand ads to get the highly attention of the viewers. This activity proved to be very successful as it was something new and different for the people walking by. The purpose of the activity was to interact with the people walking by and to gain their attention by wearing the promotional animated jacket which had Coca Cola Zero brand ad poster at the front and back.

Project Application

We provided the animated promotional jacket with the “Promo-Light” animated poster of new brand for Coca-Cola-Pakistan.

Project Showcase

Project Video