Changing the Concept of Promotion

Ducab BTL Project

Dubai Cable Company (Private) Ltd is a technologically advanced cable manufacturing company that was established in 1979 by the Government of Dubai as a joint venture with BICC Cables. Today, it is equally owned by the Governments of Abu Dhabi and Dubai supplying a range of high quality power cables and accessories to its customers across the world in 40 countries. Presently, with three cable manufacturing factories, a Copper Rod Plant, and PVC compounding facility across the emirates of Abu Dhabi and Dubai, it has a manufacturing capability of over 110,000 metal tonnes of high, medium and low voltage cables and wires per annum. It continues to build upon BICC’s cable manufacturing technology and has supplied cables to some of the recent landmark projects such as Burj Dubai, Dubai Metro, Palm Jumeirah.

Project Theme

The backpack flag with the animation was designed for the BTL promotional activity for the exhibition stall at Dubai world trade centre. A plan was to design first time a unique flag with moving lights and the promotional jacket to get the highly attention of viewers. This activity proved to be very successful as it was something new and different for the people walking by. The purpose of the activity was to interact with the people walking by and to gain their attention by wearing the promotional animated jacket and the animated flag which had Ducab’s logo written at the front and back.

Project Application

We manufactured the animated panels of promotional jacket and the backpack flag and fixed on the flags and jackets for the client “Plan-B Advertising”.

Project Showcase

Project Video