Changing the Concept of Promotion

National Foods

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National Foods began its journey in 1970 as a Spice company in Pakistan, with a revolutionary product that popularized the concept of having clean, healthy food. National foods’ initiatives were, to make food that is hygienic, reduce time spent in the kitchen by women, foster health and contribute towards personal attractiveness, so that people who use our products would be able to experience a more rewarding life-style.

Project Theme

To provide innovative mall advertising of the product “Fruitily” for Dolmen – hyper star and other IMTs

Project Application

We used backlit panels for buntings along with acrylic sandwiched and three different modes of lighting like still, flasher, and dimmer.

Project Showcase

Project Video